As a franchise owner, you’ll need to market your location in order to attract business. A strong marketing strategy is crucial to remaining relevant and profitable. You’ll need to utilize traditional advertising and online marketing to expand your reach and be as successful as possible.
If you’re an entrepreneur looking for financial independence, then owning a franchise is great for you. You won’t need to build a brand new company from scratch, and you’ll get help from the parent company with training, marketing, and negotiating leases. If you haven’t started a franchise yet, read our guide to find out if buying a franchise is right for you.
If you’re already operating a franchise and need help boosting your marketing, here are some guidelines to follow.
In today’s world, an online marketing plan is essential. As technology evolves, your franchise will need to keep up if you want to stay afloat. Here are some examples of online marketing you should consider:
Your franchise location will flourish if you have a robust online marketing strategy.
When you own a business with multiple locations, you’ll want to go all-out to attract customers to your door. Creating unique promotions can give you the edge you need. Some ideas include:
Of course, running simple dollar-off specials or giving coupon codes are often effective too.
You can almost never go wrong with conventional advertising, as long as you do it right. Advertising includes:
Don’t believe the myth that franchise advertising is outdated. Putting out an advertising campaign across multiple platforms is a great way to get an impressive return on investment. However, you’ll want to avoid using boring and stale call-to-actions, such as “Call Now.” Instead, you’ll want to simply encourage people to visit your location or website.
Best in Class Education Center is a franchise focused on supplemental education that has been around for more than 20 years. We provide our franchise owners with marketing and PR support to ensure you succeed. Learn more about how to own a franchise with Best in Class Education Center!